Businesses today do not make it because of just minor setbacks; setbacks that just take us away from understanding our logistics as businessmen/women, entrepreneurs and business leaders. The first step when you are in such a crisis is to have a memory of what you intended to do when you actually started your business/when you had that idea, most of us are knocked back because we just travel and have no record of why we are travelling, we don’t know how we are going to manage when we face the storm. May i just say today when you are at a dead end, just remember that success is based on memory, the more you recall of what your starting point was, then you have a clear future and that i call the memory of success